Internet, social media, and mobile communication created a new experience landscape that requires companies to tailor traditional business models to the rapidly changing digital environment.
Presentation by moderators/invited speakers On 'big picture' and the future of e-commerce, as well as the specific tools of e-retail, addressing main business operations.
Development session - The participants divide into 5 groups (4-5 people in a group). - Work with prepared profiles of the imaginary companies and transforming them to the new, e-level of operation. - Using special templates and selecting appropriate e-commerce tools.
E-strategy presentation Each team will present their e-strategy to the experienced jury, which will evaluate: - Understanding the e-tools and relevance of the choices for each of the segment. - Total consistency and the 'cost' of the new strategy. - The emergence of the new creative solutions and visible signs of mastering the tools.