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Storytelling for Sales

The most powerful person in the world is a #storyteller.

Storytelling for Sales

Storytelling has been one of the oldest forms of communication used across the sales world. A compelling narrative can help in building trust in your brand or product, and in doing so increase sales. Sales stories have a profound effect on human brain and human behavior. A great salesperson knows exactly which stories to tell. This DOOR program named: Storytelling for Sales is very explanatory and it empowers sales professionals with the knowledge and techniques of storytelling to capture the imagination and attention of their audience and help get closer to achieving the purpose.


1 Day


  • Introduction to storytelling
  • 7 basic plots of storytelling (by Christopher Booker)
  • 3 acts of storytelling
  • Storytelling techniques used by successful presenters
  • Tips and tricks to craft my own story

Training objectives

At the end of this training, you will be able to:

  1. Appreciate the importance of storytelling to make sales pitches
  2. Introduce the components of an effective story
  3. Learn techniques and tips to develop a powerful narrative
  4. Build a process of using your own story to deliver key sales messages

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