Merz Aesthetics
Sector: Pharma
Project Overview
Merz Aesthetics is a leading, global aesthetic company, with an award-winning portfolio of injectable dermal fillers, neurotoxins and skin care products, that help health care professionals instill confidence through aesthetic medicine. Merz Aesthetics is a part of the Merz Group, a family-owned pharmaceutical company founded in 1908 and headquartered in Frankfurt, Germany.
The pursuit of new solutions and the courage to persist in innovation have been a part of their culture from the beginning and, have shaped Merz Aesthetics into the global leader it is today.
In 2022 and 2023, the organization aims to enhance the sales skills of its global sales teams, by implementing a new sales concept. DOOR International supported Merz Aesthetics achieving its strategic goals by designing world-class Train The Trainer (TTT) workshops, which are helping embed the new sales concept throughout the organization.
Just like Merz, we listen, advise, support, and celebrate the success as we pursue a shared vision – achieve the key results!
Client
Merz Aesthetics
Contact
Victoria Tafur
Contact Position
Development & Training Manager at Merz Aesthetics Latam
Project Activities
In order to enable the sales consultants to become true ambassadors for the new sales methodology, we conducted a train-the-trainer program. The program is based on highly interactive workshops, role-play exercises and personalized coaching sessions. DOOR worked closely with Merz Aesthetics to identify the key areas of focus and tailor the program to meet their specific needs. The program was delivered in multiple languages, ensuring that all sales representatives across different regions could participate.
At DOOR, ‘Train The Trainer’ quips learners with a strong foundation in proven facilitation and training techniques that are balanced between theory and practice. Through the demonstration of best practices and latest techniques in training design, development, and delivery, the program adopts a highly practical approach and provides a comprehensive overview of the entire training domain.
Project’s Trivia
- Training delivered: 3 days training, supported by virtual group coaching after the face-to-face intervention
- Type of training: Virtual instructor led and in-person
- Number of participants: 30 participants, separated in 2 groups
- Countries involved: Brazil, Argentina, Colombia and Mexico, covering whole Latin region
- Language: Spanish, Portuguese
Project’s Results
The program helped standardize the selling approach across different regions, enhancing the focus on the client and ensuring the messaging was consistent and effective.
Overall, the Train The Trainer program was a testament to Merz Aesthetics´ commitment to excellence and innovation. By partnering with DOOR, they were able to develop a cutting-edge program that boosted their sales capabilities and ultimately contributed to the company’s success in the medical aesthetics industry.
As Victoria Tafur, Development & Training Manager at Merz Aesthetics Latam mentioned “It was more than a training, it was a great and impactful experience for Merz. I’m not exaggerating when I mention that with no exception all the participants were extremely grateful and “in love” with Erika and Matilde, some even mentioned it was the best training they had ever attended, so Kudos to all of you!”
#MyTrainer
In the context of #MyTrainer, the Train-the-Trainer program was more than just a training session; it has been a valuable and impactful experience for Merz.
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Confidence Increase
Now, the sales consultants feel more confident in their ability to facilitate the sharing of knowledge across the organization and to assist the team in assimilating the sales concepts effectively.
